A summer dinner event hosted by Casino Mine Ranch Winery x Tyler Florence
With just $800 in ad spend we generated $25,000 in quotes sent
Brief
KB Electric needed to generate more qualified leads and was ready to explore paid advertising as the growth channel. The ask was straightforward: build a paid lead engine that could put KB Electric in front of the right homeowners in their service area and turn ad spend into booked estimates — without burning budget on the wrong audiences or vanity clicks.
Solution
ZBURGH Studio built and ran a paid Meta ads campaign engineered for local lead generation, not brand impressions. The strategy was tuned around efficiency at low spend — creative, targeting, and offer built to convert quickly in a tight geography.
Lead-focused Meta ad campaign — creative, copy, and targeting built specifically for homeowner intent in KB Electric's service area
Conversion-first creative — ad assets tuned to drive quote requests, not clicks or impressions
Tight geo + audience targeting — spend concentrated on the right zip codes and homeowner profiles to protect a small budget
Hands-on campaign management — daily monitoring, creative and audience iteration to compound performance through the 30-day window
Outcome
$800 in ad spend turned into $25,000 in quotes sent — a 31x return on ad spend in a single 30-day window.
$25,000 in quotes sent in 30 days — real estimates delivered to real homeowners, not form fills or cold leads
$800 total ad spend — lean budget, disciplined targeting, no wasted impressions
31x return on ad spend — proof that paid advertising works for local trades when the strategy is built around conversion, not reach
Repeatable lead engine — a tested campaign framework KB Electric can scale up as capacity grows
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