A summer dinner event hosted by Casino Mine Ranch Winery x Tyler Florence
Produced 60+ social-ready assets from a 2-hour event.
Brief
Modular Pumptrack USA needed content that positioned the brand as more than a product — it needed to show the product in its element. Founder wanted to showcase the brand actively engaged in the community, with riders of all ages experiencing the pump track firsthand at the Natomas Bike and Ride community event. The goal: build a content library that proves Modular Pumptrack USA isn't just selling tracks — it's building community experiences that cities, parks, and event organizers want to be part of.
Solution
ZBURGH Studio deployed a tight two-hour capture built to document the event from the ground and the air, prioritizing the moments that make the brand's value obvious — kids and adults in motion, community in frame, and the pump track as the center of the experience.
Two-hour on-site capture — efficient production window built around peak event energy
Ground + aerial coverage — traditional photography paired with drone imagery to showcase the pump track scale, flow, and community turnout from above
Rider-focused storytelling — content directed at capturing riders of all ages in action, not static product shots
Dual-format deliverables — photo library and short-form video built for social, sales decks, and proposal use
Outcome
A full brand-ready content library from a single two-hour community shoot — ground footage, drone perspective, and edited Reels ready to deploy across sales, social, and civic pitches.
60+ images delivered — editorial and action stills covering riders, crowd, and the full scope of the activation
2 Reels produced — short-form video cuts built for Instagram reach and founder-led outreach
Drone coverage included — aerial imagery that showcases the pump track footprint and community scale in a way ground cameras can't
Community-first brand positioning — a visual case that Modular Pumptrack USA builds experiences, not just installations, ready to fuel sales conversations with parks departments, municipalities, and event organizers
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