A product launch shoot built to introduce Social Graze's newest offering with content that earns the scroll.
Client Name
Social Graze
Project Type
Branding Shoot
Project Goal
Product Launch
Year
2025
Delivered 50+ launch-ready assets from a 2-hour shoot.
Brief
Social Graze, a Sacramento-area charcuterie vendor known for high-end grazing tables at weddings, corporate events, and private parties, was rolling out a new s'mores product and needed a content library that matched the polish of their existing catalog. Front Sight Creative, leading the creative direction for the launch, brought ZBURGH Studio in to handle photography. The goal: produce a tight library of editorial product shots that introduce the s'mores offering across Instagram, the Social Graze website, and event sales decks, without the production overhead of a full-day shoot.
Solution
ZBURGH Studio partnered with Front Sight Creative on a focused two-hour capture, prioritizing variety, lighting quality, and the kind of close-up texture work that makes a food product feel premium on a feed.
Two-hour studio capture — efficient production window built around a curated shot list developed with Front Sight Creative
Editorial product styling — close-up texture, hero composition, and lifestyle framing built to work across launch posts, carousels, and web placements
Launch-ready library — assets structured for Instagram, website, and sales materials so Social Graze could deploy across every surface from day one
Creative partnership — Front Sight Creative led art direction and brand alignment, ZBURGH Studio handled photography and post
Outcome
A complete s'mores launch library produced in two hours and turned around fast, ready to fuel the product rollout across social, web, and event sales conversations.
50+ images delivered — hero product shots, detail texture work, and lifestyle frames covering the full s'mores offering
Editorial quality bar — content that holds up next to Social Graze's existing premium catalog
Cross-channel ready — assets sized and styled for Instagram, website use, and sales decks pitched to event planners and venues
Built in partnership — a clean creative handoff between Front Sight Creative's direction and ZBURGH Studio's lens
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Images Delivered
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On-site Capture
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Product Launch Powered
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